Marketing Executive

Сипаттама

Duties and Responsibilities: Lead Qualification and Management Qualify inbound leads generated through various marketing channels, including website inquiries, partners, social media, and events. Manage lead databases and CRM systems to track lead interactions and progress through the sales funnel. Nurture leads through targeted email campaigns, personalized messaging, and follow-up communications to drive conversions. Event Management Assist in planning, organizing, and executing both virtual and in-person events, including webinars, conferences, and trade shows. Coordinate event logistics, including venue selection, vendor management, registration, and attendee communications. Collaborate with cross-functional teams to ensure seamless execution and maximize event ROI. Demand Generation Reporting Prepare reports on demand generation initiatives, including website traffic, lead generation, conversion rates, and campaign performance. Lead Management Reporting Generate reports on lead acquisition, lead quality, and lead conversion rates to track and evaluate the effectiveness of lead management strategies. Ensure the proper governance and alignment of leads with AVEVA's Lead and Deal Registration Portals Market Tenders/Projects Monitor and track market tenders and projects relevant to the company's products or services. Assist in identifying and qualifying tender opportunities, preparing tender submissions, and coordinating with internal stakeholders. Campaign Details and Assets Preparation Assist in developing campaign briefs, timelines, and creative assets for digital marketing campaigns. Coordinate with internal and external stakeholders to ensure timely delivery of campaign assets and materials. Qualifications: Bachelor's degree in Marketing. A master's degree is a plus. Minimum of 3 years of experience in marketing or a related field. Proven track record of successful marketing campaigns and initiatives. Experience in digital marketing, including social media, email marketing, and content creation. Experience in handling lead management system. Familiarity with marketing analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Strong written and verbal communication skills, in both English and Kazakh. Creative thinking and teamwork player. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Advanced reporting skills. Highly organized with the ability to manage multiple projects simultaneously. Detail-oriented with a focus on delivering high-quality work. Adaptability and willingness to learn new technologies and industry trends. Strong analytical skills and the ability to interpret data to drive marketing decisions. Key Competencies Creativity Capacity to generate innovative ideas for marketing campaigns and initiatives, including content creation, branding, and promotions. Communication Skills Strong verbal and written communication skills to effectively convey marketing messages to various audiences and collaborate with internal teams, external partners, and stakeholders. Digital Marketing & Lead Management Expertise Proficiency in digital marketing channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to drive engagement and conversions. Also, experience in managing Lead processes. Analytical Skills Ability to analyze marketing data and metrics to measure campaign performance, identify insights, and make data-driven decisions to optimize marketing efforts. Project Management Competence in managing multiple marketing projects simultaneously, setting priorities, and meeting deadlines while ensuring quality and adherence to budget constraints. Teamwork and Collaboration Capability to work effectively in a cross-functional team environment, fostering collaboration, and building positive relationships with colleagues to achieve common goals. Attention to Detail Thoroughness in executing marketing activities with precision, ensuring accuracy in content creation, campaign execution, and performance analysis. Leadership Potential Demonstrated leadership qualities such as initiative, accountability, and the ability to motivate and inspire team members towards shared objectives.